Sunday, July 1, 2007

The next big killer app

I would like to wager that the next big event on the horizon is "Working from home". Maybe its because I end up doing so much of it! But jokes apart, it does seem to instinctively ring the bell for the next big killer app. I believe that 1 year from now, when Nielsen or someone researches the internet market in India with the question "Why do you use the internet at home", the answer will move from "email & chat" to "working from home".

The mad growth rates of laptops in India as per MAIT's reports (also check out the comment from the folks at Gartner, and this phenomenon is mirrored in Asia-Pac), the construct of the job economy that is driving India's growth, the emergence of the complete high rise verticals, super high speed broadband connectivity - all these point in the single direction of Working from Home.

In the short run, simple VPN applications coupled with conferencing facilities would be the driver of adoption. Over the next six months, I believe that the market would begin to get deeper & richer with web conferencing gaining adoption... and eventually to more serious telepresence applications. The twin problems for the rapid adoption of these would be the "technological complexity" of the product, hence making it inaccessible for the untrained; and for higher end apps, the cost of the equipment will be prohibitive.

In any case, the point here is that the market is at a tipping point for the rise of the Enterprise-Home converged app, which is where Work From Home figures

No comments: