Sunday, July 1, 2007

Public Relations strategy rethink

Actually, the initial interest in this article was its statistics on the Datacenter market and the opportunities that such a market phenomenon creates for telco's such as mine. But then what actually got me to post was the insight into an effective and simple Public Relations strategy to adopt. What I believe is an interesting observation (interesting to the uninitiated such as I!) here is that Company X does a PR jig giving data on its feeder industry, by feeder industry I refer to the industry that is its target segment.

This allows me to redefine our approach to data-sharing-conservatism & the perils of antagonizing my "Investor Relations" group - instead of always wondering what to share and what not to, I could instead simply open up my industry research data on my feeder industries.

So... wait for my name in the press :-)

The Digital Monk rests...

No comments: