For a telco, the range of possible analytics could indeed boggle the mind, there would be 2-3 primary areas
1. Hypothesis testing based on insights from consumers/sales/frontline
2. Past trend analysis to generate patterns resulting in revenue opportunities
3. Future forward predictive analytics
Personally, 1 & 2 are quick wins with revenue maximization opportunities, Point 3 becomes an exercise in intellectual gymnastics of modeling, where soon the correctness of the model supercedes observable reality.
Often modeling is in the hands of the powerful who are disconnected from reality & conversations on the models with those connected with reality in the frontline become overtones of power & position, leading organizations from darkness to despair! Thus I would tend to put point 3 in the backburner till sufficient mastery of the processes and rhythms of 1 & 2 are developed. Current revenue enhancement campaigns across industries lack maturity as can be garnered by discussions with those in the know. As regards hypothesis testing, the skill of picking out consumer insights is hard to find...
The Digital Monk
1. Hypothesis testing based on insights from consumers/sales/frontline
2. Past trend analysis to generate patterns resulting in revenue opportunities
3. Future forward predictive analytics
Personally, 1 & 2 are quick wins with revenue maximization opportunities, Point 3 becomes an exercise in intellectual gymnastics of modeling, where soon the correctness of the model supercedes observable reality.
Often modeling is in the hands of the powerful who are disconnected from reality & conversations on the models with those connected with reality in the frontline become overtones of power & position, leading organizations from darkness to despair! Thus I would tend to put point 3 in the backburner till sufficient mastery of the processes and rhythms of 1 & 2 are developed. Current revenue enhancement campaigns across industries lack maturity as can be garnered by discussions with those in the know. As regards hypothesis testing, the skill of picking out consumer insights is hard to find...
The Digital Monk
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