Wednesday, June 6, 2007

MSN - Mobile Social Networking

Getting an Instant Messenger onto the cellphone is obviously the single largest imperative in the mobile industry today. The obvious reason is that even today, after more than 10 years of the internet's existence in India, the single largest reason for use remains "email & chatting". In the era of converging technologies, the cross pollination of established consumer habits across devices is a no brainer. What makes the IM of the PC all the more interesting and germane is the high rates of adoption and use of the mobile SMS communications. What remains now is to integrate SMS with the features of IM, viz. groups, buddy lists, group chats, conversation history... and so much more.

I also see the reverse trend happening, viz. the ability to send SMS's to mobile devices from the PC. The guiding principle remains the cross pollination of usage habits, with the added rule of screen size based granularization of intent, behavior & experience

More to come on this...

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