This is an interesting option for Free WiFi, The model is one where the provider ties up with specific content channels that are relevant to the location, example : Certain Websites in Hospitals, Certain Websites in Airports & Railway Stations, Complex backend software allow such customize delivery, And thus can lead to differentiated offerings!
Speaking of differentiated offerings, the article here does a nice task of neatly dividing the market into convenient-to-target niches for any player with a serious intent.
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